Content is important for all businesses. From traditional marketing to digital marketing, content is used everywhere. Moreover, if a business is focusing on digital marketing, SEO content writing and technical content writing is needed even more. Usually, companies need content on an ongoing basis for SEO marketing, business proposals, product user manuals, etc.
To get all this content, companies can either hire an in-house content writer or outsource content writing projects to a company or to a freelancer.
Outsourcing content writing projects instead of hiring an in-house writer would be the right choice for multiple reasons. Let me share some of the major advantages of outsourcing writing projects:
1. Pay only for content
To write any content or even to find subjects for SEO content writing, writers need to do research. If you hire an in-house writer, you are paying for hours spent by the writer, which will be on discussions, research, and writing.
On the other hand, freelance content writers and companies that offer content writing services charge per word for content writing. It means you only pay for the content that is written and delivered. You do not need to pay for research, discussions, proofreading, etc. This can be really cost-effective in the short term and long term as well.
2. No added expense
When you hire an in-house team member, you not only pay the salary. You also invest in infrastructure, office space, beverages, human resource management, and many other small or major things, which ultimately increase the cost per content or output.
On the other hand, SEO content writing services offered by freelancers or companies are not adding any added expenses for you for any of the aforementioned things. You only pay for the work delivered. The system, internet, beverages, etc. are paid by the writer or the company of the writer.
3. Assured expected work
There are many content writers, but there are only some good SEO content writing experts in India. Thus, there are always many vacancies available for an experienced writer. An in-house writer often keeps this fact in mind and may take liberties because of it and even change the job.
On the other hand, for a freelancer or a company, you are a customer and the only focus given would be on retaining the customer. Thus, they will make sure to deliver high-quality content as per the expectation of the customer. Also, they always tend to meet deadlines.
4. Budget control
In the freelance writing service model, you pay for the services you use. There can be some phases when you need more content and there might come some phases when you do not need multiple contents. An in-house content writer needs to get paid even if there is no work or less work. On the other hand, you can drop work if you need to control the budget and increase when you need more content.
There are many advantages of hiring a freelance writer or outsource content writing work to a company that offers content writing services, then hiring an in-house writer. A bonus advantage is you can change the writer if you need without many legal intricacies when you use offshore content writing services.