A website is your first contact with existing and prospective customers. Your website can impress your customers and help you in increasing lead generation and sales. Your SEO web marketing campaigns will land all your potential buyers to your website. In a nutshell, your business or product website or landing page will play a vital role in lead generation and sales.
To make sure you receive the best returns from your investment over website SEO services or an in-house team of SEO marketing experts, you need to have an optimized website. One of the major factors, which are part of the primary website optimization, is webpage load speed.
If your webpage takes too long to load, then you are more likely to lose potential customers and SEO rankings as well. Google and many other search engines have made webpage load speed the main ranking factor. It is also necessary to load your webpages and website as quickly as possible because in today’s busy world, nobody has time to wait for your website to load completely.
To make sure you get the best results from your SEO marketing campaigns and increase the lead generation rate, you need to reduce the webpage load speed. The ideal time to load a webpage is 2 seconds, yes 2 seconds. To go nearby to the mark or make your website load even faster, follow the below-mentioned tips:
1. Use CDN
CDN stands for Content Delivery Network. It is a network of servers distributed across the globe. It delivers content to customers depending on his or her geographical location. The content gets fetched and loaded from the nearby server. It reduces the hits on a single server and it also fetches content from the nearby server, therefore, it quickly loads the website.
2. Use the right web hosting
Your web hosting also contributes to the increased or decreased page load speed of your website. Usually, people use shared hosting to host their websites as it is the cheapest option available to host the websites. However, it shares all resources among all sites hosted on that particular server. This increases the page load time and makes the website slower. Using dedicated servers or VPS (Virtual Private Servers) hosting can reduce the page load speed and make it work lightning fast.
3. Optimize heavy content
Your videos and images are heavy and can make your website slower. It is necessary to compress their size without compromising the quality. You can use plug-ins or upload only compressed images and videos to quickly load the website.
4. Remove unnecessary plug-ins
Plug-ins add missing functionalities to the website so many people use them in the website. Some plug-ins can make your website pathetically slow. Therefore, it is necessary to select the right plug-ins. Before downloading any plug-in, you should always read the reviews to make sure it is not the cause of the low loading speed of the website. You should also occasionally run a performance test on your website to test, which plug-ins make your website so slow. Remove or replace heavy plug-ins from your website. Remove all unnecessary plug-ins. Instead of disabling them, simply remove them.