For different activities, distinct tools are used by different companies. Call center solution and CRM software are two majorly used business tools nowadays. As all professionals can comprehend, a call center solution is used for improved communication with customers, and a CRM system is used to store complete information about customers, leads, prospects, partners, organizations, etc.
Each business tool has its own utilities, but when these tools are combined, it can be utilized to receive better results. CRM software and a call center solution can be integrated by investing in call center CRM integration services. It is also known as CRM integrated call center solution or call center integrated CRM solution. This integrated solution combines the power of both of these solutions. Therefore, its utilities are renowned for delivering amazing results.
This integrated solution can be used to empower different stages of customers. This article explains all major utilities of this integrated solution:
1. Lead generation
An integrated solution made available with call center CRM integration can let salespeople generate new leads, which can be converted to paying customers. This integrated solution provides various features, which can be used to generate quality leads. Moreover, this integrated solution also allows salespeople to qualify leads and have the first level interaction to evoke interest in the offerings. The integrated solution can show primary information about the lead sales rep has started a conversation with. This can help him or her to entice the lead to move to the next step.
Once a lead shows interest in your offerings, your sales team needs to convert that lead into a paying customer. The integrated solution made available after call center CRM integration can help here as well. The call center dialer can let your agents see the custom form with important information about the prospect. By using this information, agents can convince prospects to buy your services or products. For example, if a prospect prefers discounts to make a buying decision, then that information will be shown in the call center dialer to entice the prospect to make a purchase.
3. Customer care
To enjoy higher customer loyalty, businesses need to provide instant and satisfactory customer care services. Whenever a customer faces any issue or has any question, the business has to provide satisfactory customer care services. Call center CRM integration lets agents attend calls of the customer and see all information related to the past interaction. This will help an agent or customer care representatives to deliver the exact solution as per the past interactions. This can delight customers, which will not only let business enjoy higher customer satisfaction, but also increased referral business.
4. Lead nurturing
According to business leaders, it is necessary to nurture leads and customers. To become a successful company, one needs to have a business plan in place to stay connected with customers and prospects. A CRM integrated call center solution lets businesses achieve this with ease. It lets businesses reach out to the leads and customers to collect feedback and suggestions to improve offerings, to stay connected with the customers and prospects, and to have a successful business.
Author works in a company that offers VICIDial vTiger integration, VICIDial Salesforce integration, VICIDial Zoho integration, VICIDial SuiteCRM integration, etc. to integrate call center solution and CRM software.