SEO marketing is one of the most popular digital marketing activities and why not? It is one of those digital marketing activities, which deliver excellent results. Website SEO services are really popular. From SEO companies to freelancers; many offer website SEO services. The point is SEO marketing is a really important and fruitful marketing strategy.
To leverage the best returns, the SEO manager needs to devise a specific SEO marketing plan based on various factors. One of the factors to be considered here is the geographic target. If a company targets a global audience, the plan would be different from a business targeting local marketing. In this article, I will share some important tips and activities related to local SEO marketing for local SEO managers and marketers.
This information will help SEO experts to produce better results. Moreover, it will help business owners or managers of the SEO marketing team to ensure their investment in search engine optimization marketing to target local audiences are going in the right direction.
What is local SEO marketing?
When the whole marketing plan and activities are focused on targeting the local market, which can be in the same city, state, or country, is called local SEO marketing.
What are the top tips for effective local SEO marketing?
There are many things an SEO expert in India can do to run a local search engine optimization marketing campaign for customers in India or any other country. I will share the top 3 tips for the same.
1. Choose location specific keywords
When your target is one or more specific Geo-locations, you also need to be specific with your digital marketing elements. The first and foremost thing to be considered is the keywords. Everything revolves around keywords. Therefore, you need to focus on choosing the right keywords.
To get the best results, follow these tips while performing keyword research and selection process:
· Do competitor research to check their keywords.
· Add the name of city, state, and country in keywords wisely. Do not stuff keywords with too much localization, but be strategic there. For example, if you run or advertise a digital marketing company offering marketing services in some Indian cities such as Delhi, Ahmedabad, and Bangalore. You can choose keywords like digital marketing company in India, digital marketing services Ahmedabad. This is just an example. You need to research keyword volume, CPC, difficulty score, etc.
· Choose long tail keywords to start with.
2. Use SEO content with local language
SEO content writing and marketing are necessary to increase reach, brand value and leads. Your content needs to be written with localized keywords and language. For example, if you are offering content writing services in India, you need to create content In Indian English.
3. Create a GMB profile with SEO factors
GMB (Google My Business) is really important for local SEO marketing. You must list your business in it with all information. Be accurate while filling in the information as it will help in improving local SEO results.
4. SEO marketing with localization
Website SEO service includes 2 ongoing activities:
1. On-page and
The local SEO marketer needs to follow these tips:
· Use the get-targeted keywords
· Do link building in local directories
· Choose local cities while performing local marketing
· And more