To do that, you’ll need to put in some work. Let’s dive in.
The title of your product is the first thing shoppers will see. Make sure yours a) grabs their attention and b) meets their needs.
Do your keyword research and adjust your title accordingly. One quick tip is to check out how your top competitors are titling their products and use a similar approach with your own approach.
Make sure you include the name of your product and as many descriptive keywords as possible. If your brand has some cache, you can include your brand name, too.
Your product image is another thing shoppers notice about your product. Your main product image should include the entire product within frame, against a white background, and without any additional text or graphics.
While meeting Amazon’s image requirements, we encourage you to add as many other images as possible to your product page. Ensure all of your images are at least 1000 pixels, wide or tall. Consider using variety in your images to help them stand out and get shoppers to engage with your listing. You can use images with different models, incorporate lifestyle imagery, or even add infographics highlighting key features of your product.
Having browsed through your photos, shoppers may decide to purchase. There will be others who want to know more. An excellent product description can be helpful in this situation.
Include keywords in your product description, but more importantly, make your product sound interesting! Highlight key pain points it solves, and any competitive differentiators.
Tips: Bullet-point your product’s best features. The majority of people prefer scanning over reading large blocks of text. A short list of bullet points can satisfy these shoppers.
For Amazon sellers, price is a crucial factor. Without competitive pricing, you’ll lose sales and your Amazon Sales Rank will suffer.
Keeping track of your competitors’ prices is impossible, especially if you have a large number of SKUs. With Amazon repricing software, you can save time and remain competitive. These tools automatically set your prices to the optimal level to win the Amazon Buy Box.
Globally, there are more than 150 million Amazon Prime members. That’s a lot of customers who could be buying from you. Amazon Prime is the very first filter shoppers can click when browsing on Amazon.
It’s likely you’ll lose sales to Prime-eligible competitors if your product isn’t Prime-eligible – and your Amazon sales rank will plummet.
Amazon sales are boosted by good reviews, as everyone knows. In order to make a buying decision, 90% of consumers read online reviews. Despite your product photos and descriptions, reviews are what will get shoppers to trust you enough to buy from you.
Try running limited-time sales events with huge discounts. Obviously, your sales will increase temporarily as a result. So, you’ll want to run these sales regularly, perhaps every week or so, in order to make a positive impact on your Amazon sales rank.
You can also promote your listing with Amazon ads. Amazon offers several advertising options, from PPC sponsored product listings to display ads that appear both on and off Amazon.
Lastly, promote your product on social media by hosting giveaways. You’ll probably have to give some product away for free, but you’ll also get organic sales.