Most Vital Digital Marketing Activities for Technology Companies


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Most Vital Digital Marketing Activities for Technology Companies


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Technology companies are not only benefiting businesses, but also improving the life of end-users. Therefore, there is a possibility of a plethora of opportunities. These opportunities have attracted many serial entrepreneurs to invest in technologies. Therefore, competition has become fierce in each niche of technology. This demands different means of attracting buyers. Digital marketing is a great way of positioning the business brand of a technology company to attract more prospective customers.

Digital marketing is vast and many things can be done for lead generation. In this article, I will share the top 2 digital marketing activities, which help in lead generation and lead conversion to a technology company.

1. PPC Marketing

Technology companies usually cater to international customers. Therefore, simple SEO blogging or content marketing cannot help in reaching these potential customers across the world. PPC marketing helps in reaching more customers by beating all competitors quickly. Furthermore, it helps in giving quick results. A technology company does not need to wait for months or weeks to start generating leads. Furthermore, the cost per technological product or project is often quite high. This makes the cost per acquisition of a customer quite low. It makes PPC marketing effective in all manners.

2. SEO marketing

PPC advertising is excellent in generating leads for technology companies, but it is not the only digital marketing channel to be pursued. A technology company must invest in the best website SEO services. SEO marketing takes time in generating leads, but it is worth your investment. You can consider two to six months for generating leads. Do not get afraid by heating the time it needs to generate leads. As there are many competitors trying to rank on the first rank, it takes time. However, once you are on the top, you can keep getting leads. Unlike PPC marketing, you do not need to pay per click. In PPC advertising, whether someone buys your service or product or not, you need to pay every time there is a click. As the technology industry is fiercely competitive. The cost per click for keywords is also very high. Therefore, the profit margin per lead is often lower with it.

On the other hand, you do not need to pay anything other than salary to your SEO team or the cost of website SEO services quoted by your marketing partner. This increases ROI per project quite high compared to paid ad campaigns. Moreover, SEO marketing helps in backing up lead conversion by positioning your business as an expert.

Recommendations by many SEO specialists

If you have enough funds on hand, then you should start investing in both of these digital marketing services equally. However, if there is a limited budget to be invested in digital marketing, then you need to act wisely. Here are two options:

·         If your digital marketing budget is too low, then you need to choose any one from paid ads and organic marketing. It means PPC or SEO based on the budget you have.

·         If you have a moderate budget, start by investing 60% in paid ads and 40% in SEO marketing. Once you get enough projects switch the ratio upside down. Once you start receiving leads from SEO efforts, invest 80% in SEO and 20% in PPC marketing.

If you have sufficient funds, investing in social media marketing along with SEO and PPC can be a great deal for your technology company.

Author Bio

Author works in a full service digital marketing company. The company offers PPC marketing, SEO content writing, SEO marketing, technical content writing, and other services.


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Diane Pope

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