How to Define the Best SEO Service?


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How to Define the Best SEO Service?


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The internet is a necessity these days. From buying a simple shoe to booking a hotel abroad; everything is done online. The availability of smartphones and the internet at cheap rates has increased the number of internet users. Thus, from an omnichannel call center solution to chocolates; everything is surfed, selected, and bought online. This made it necessary to come to the top in the search results. The best SEO services can help in achieving this.

There are many digital marketing agencies that claim to offer the best SEO services, but are they truly the best SEO companies? Not really. There are many new updates introduced by search engines which made the process of search engine optimization complex and strategic. Thus, each digital marketing company or expert cannot necessarily be the best.

Then, how to define the best SEO services?

Let me first give a simplified definition.

When a company or professional follows a strategic and step-wise approach by keeping the deliverables in mind to bring the expected or nearest results using the predefined SEO standards is called the best SEO services.

You might be getting many more questions such as:

What should be a strategic approach?

What steps need to be followed?

What are the predefined SEO standards?

It is difficult to justify all the above-mentioned questions by giving short answers, but I will answer them by giving you a quick brief of the first two questions. The SEO standards keep on getting changed and there are many articles written on them already by top Digital Marketers in India and abroad.

Strategy for SEO

The strategy may vary from project to project and many other factors related to the same such as:

·         Age of the website/app/company

·         Target audience

·         KPIs

·         End goals

·         And more

Steps to be followed:

1.      Research

Before starting performing different off page or link-building activities, the best SEO company or expert will invest time in research. The SEO experts research on:

·         Market

·         Competitors

·         Keywords

·         Latest trends

·         And more

The research helps the SEO experts to define the initial SEO plan blueprint.

2.       Website/App Optimization

This part is popularly known as on page optimization. Without optimizing a website or application, it is not possible to start ongoing marketing activities, which are also known as off page optimization or link-building. The website or app optimization is performed to make a website or app as per the best standards defined by Google and other search engines. Aim of optimization is to make a website or app search engine friendly and user friendly. This step is useful as it not only builds the base to accelerate the efforts and results of ongoing digital marketing activities, but it also helps in the lead conversion step.

3.      Ongoing marketing

The last step is an ongoing digital marketing. There are many activities performed in this step based on the SEO plan defined by the company or professional. Some of the common activities are listed below:

·         Content marketing

·         Link-building

·         Competitor link building

·         Viral marketing

·         And more

These steps need to be followed to get the best results these days. Thus, the companies which follow these steps can get good results. Of course, you should see their experience, communication skills, transparency, etc. to make sure they have the required experience to offer you the best SEO services as it is defined in this article.


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Diane Pope

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