SEO marketing is considered as one of the most effective and pocket-friendly digital marketing activities. Businesses do not need to pay for each click made on search engines. This helps in reducing cost per conversion. Therefore, more and more businesses invest in website SEO services or hiring an in-house team of SEO experts to run this type of digital marketing campaigns.
SEO marketing campaigns bring in good results. However, growing companies often expect more. Therefore, they often look for more leads, visitors, etc. To boost results leveraged from website SEO services, some additional activities can be performed. In this article, you will learn about the top 3 activities you can ask your SEO expert or business development executive to perform to boost the results of SEO marketing campaigns.
1. Website optimization to deliver a better user experience
The first and foremost thing one must do is website optimization. In general, it is part of website SEO services. Any SEO specialist starts work with website optimization to successfully deliver the best results from website SEO services. However, often it is considered to be a one-time activity. It is one of the biggest mistakes made by many SEO professionals. A website needs to be optimized at a regular interval to receive better results and boost the results. Additionally, it needs to be optimized for users to deliver better user experience because better user experience can help to boost results such as leads, engagement, etc. Here are some of the tips for website optimization to deliver better user experience:
· Keep labels easy to understand
· Make menu easily accessible and easy to comprehend
· Do not stuff keywords in the content. Get SEO friendly yet easy to understand the content
· Remove not existent pages
· Avoid multiple redirections of web pages
2. SEO blogging
There are multiple factors, which contribute to holding the top rankings. Some of the key contributors are listed below:
· Increased number of visited pages per visitor
· Increased average time spent on the site
· Reduced bounce rate
It means SEO experts need to make sure that customers do not leave the website after checking only a single page. For this, you can take advantage of SEO blogging. It means SEO content writing for blog posts and posting them on your website on a regular interval. Furthermore, show relevant blog post snippets, add links of the service or product pages in the website, add social share button in each blog post, etc. to achieve better KPIs. This will help in holding top ranks and receive more benefits from the website SEO services.
3. Social Media Marketing
SEO marketing itself is a powerful digital marketing activity. However, in the modern era, people are not dependent on a single digital platform. Therefore, backing up SEO marketing campaigns with other influencing digital marketing activities can be indeed very helpful. For each blog post, you can run a social bookmarking campaign. Moreover, you can post these blog posts on different social media platforms such as Twitter, Facebook, LinkedIn, etc. All this is part of social media marketing. Performing these activities can let you reach more targeted audiences and existing customers and boosts results of SEO marketing campaigns.