Digitization is the demand of time. From the past decade, businesses have started embarking their digital journey on the digital landscape. This trend of digitization has become a necessity in recent times because of the COVID 19 pandemic. The digital journey is not limited to launching a business or product website or creating a Facebook or LinkedIn page. To sustain in the digital world, businesses need to invest in digital marketing.
Digital marketing can be considered as traditional marketing, but of course, channels of advertising are different as marketing campaigns get executed on digital channels. Moreover, the results are way better than traditional marketing because in digital marketing, the marketing campaign can be highly targeted as well as the reach of digital marketing is global.
Digital marketing is a generic term. There are multiple types of digital marketing channels. In this article, I will talk about the most popular digital marketing channels. Regardless of business nature and industry verticals, these digital marketing channels can be beneficial and give high ROI.
Website SEO marketing is an organic way of pushing a website to the top in the search results shown in Google and any other search engines. Website SEO services include a wide array of services related to effective SEO marketing of a website. From website optimization to the ongoing SEO marketing of the website is performed by the SEO experts. There are more than 200 ranking signals, which play a vital role in the ranking website on the top, so website traffic can be increased and more leads can be generated. SEO marketing also bestows many more benefits along with increased lead generation.
2. Social Media Marketing
Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, Snapchat, Pinterest, etc. have become an inseparable part of many lives. There are some businesses, which can gain impressive business results with social media marketing. For example, an e-commerce business can gain multiple benefits by having a strong presence on social media. A social media agency runs various social media marketing campaigns. Each campaign focus on building a strong business brand on social platforms, expand business reach, engage with customers and audiences. Social media marketing can be organic or it can be paid advertising. There are different types of paid ads available on different social media platforms. An experienced social media manager will define and run effective marketing campaigns on targeted social media sites.
3. PPC Marketing
You might have come across search results on Google on the top which has an “Ad” tag beside it. These ads are PPC ads. PPC stands for Pay per Click. An advertiser needs to pay for each click on the ad. This type of ad specifically runs to generate leads. There are different types of PPC advertising campaigns available such as
· Text ads
· Display ads
· Video ads
· Mobile apps
· And more
There are multiple ad networks that let you run PPC advertising campaigns, but Google PPC ads cover the most widespread network and give better results.
Digital marketing lets businesses receive the real benefits of having a website or any other form of digital presence. There are multiple channels that let businesses advertise their products and business digitally. SEO marketing, Social Media Marketing, and PPC Marketing are the top 3 and the most result-oriented digital marketing channels.
Author works in a digital marketing agency which offers digital marketing services and hiring packages such as hire an SEO expert, social media manager for hire, digital marketing expert for hire, and more. The company also offers other related services such as SEO content writing, website development, landing page design and development, so on and so forth.